The future of brand love? Fandom-first, not hashtag-heavy
In today’s marketing economy, culture moves faster than brand calendars. A TikTok meme can peak and die in…
Think With Sawon
Why Brands Need Platform-Perfect Strategy
The Non-Linear Creative Journey Once upon a time, advertising was built like a straight line. A brand told…
Time to Stop Targeting Your Audience
For decades, marketing has been obsessed with one weapon: targeting.Boomers. Gen X. Millennials. Gen Z. Each generation packaged…
OPINE: the operating system for modern brand voice
In a noisy, polarized market, win by speaking where you have proof—and turning attention into action. OPINE is…
Brad Pitt’s $40 Million Billboard: The Sponsor-Laden Jacket in Formula 1 Movie
When Brad Pitt steps into Formula 1 for his upcoming Apple Original Films and Warner Bros. production, he…
The Beautiful Error: Why Imperfections Still Win in Marketing
In marketing, perfection is overrated. The glossy, polished, pixel-perfect campaigns often fade into the noise, while the ‘flawed’…
The Rise of Social-First Brands
Once upon a time, brands were engineered in boardrooms, perfected in agencies, and rolled out on TV and…
Where Should You Spend Your Budget in OTT?
In 2025, OTT platforms in Bangladesh have become more than just entertainment — they’re cultural touchpoints. Marketers are…
Ripon Mia killing Social Media Algorithm
Ripon Mia: Six Months of Facebook Domination Consistency That Commands Attention Over the past six months, Ripon Mia…