In 2025, OTT platforms in Bangladesh have become more than just entertainment — they’re cultural touchpoints. Marketers are now asking: if OTT is the new frontier, which platform deserves the budget?

The data from both Facebook and YouTube gives us a clearer picture of the “Big Four”: Bongo, Binge, Chorki, and Toffee.

Facebook: The Mass Market Battlefield

• Bongo dominates with 16.1M followers and over 22M likes in 2025. No other platform comes close.
• Chorki (~2M) and Binge (~1.6M) follow, while Toffee is at ~0.7M.
• Efficiency matters: Bongo posts less than Binge but earns far more reactions, proving impact is not about volume.

For brands seeking mass awareness, Facebook belongs to Bongo. The others are still building their spaces — Chorki with premium positioning, Toffee with youthful experiments, and Binge with steady but modest presence.

YouTube: Storytelling at Scale

On YouTube, the stage looks different but the leader remains the same.

• Bongo: 8.47M subscribers, with strong content consistency (76 posts) and over 107K likes.
• Chorki: 696K subscribers but surprisingly high resonance — 98K likes from just 16 uploads.
• Binge: 438K subscribers with limited engagement.
• Toffee: Not a major player here.

YouTube highlights two truths:

1. Bongo owns scale across platforms.
2. Chorki’s storytelling travels well — fewer uploads but higher engagement ratios.

Reading the Data: Where to Spend

• For reach & mass awareness → Bongo. It’s the single OTT with both Facebook and YouTube dominance.
• For premium engagement → Chorki. Its YouTube performance suggests strong audience loyalty per post.
• For experimentation → Toffee. Still small, but worth testing with youth-centric formats.
• For consistency → Binge. More about always-on presence than spikes of impact.

Final Thought

The OTT conversation in Bangladesh is evolving fast. But looking at both Facebook and YouTube together, the pattern is clear:

• Bongo is the market leader — the only true mass OTT.
• Chorki is the creative challenger — in premium storytelling.
• Toffee and Binge are still finding their positioning.

Why Bongo is Far Ahead

On Bongo, game shows like Family Feud and popular comedy/drama series such as Bachelor Point consistently drive massive interactions. These formats resonate deeply with Bangladeshi audiences, showing that local entertainment is the strongest currency of engagement. Adding to this, exclusive sports content like the English Premier League (EPL) has expanded Bongo’s reach beyond entertainment to live sports — a category with immense pulling power. Unlike other OTT platforms still finding their niche, Bongo already owns a diverse content library that caters to mass tastes — from humor to family drama to reality-style entertainment to global sports. This cultural alignment, paired with its scale on both Facebook and YouTube, explains why Bongo is far ahead of the competition.